8 Top Copy Tips for a Blog Post that Ranks on Google

Jan 16, 2021


Welcome to Evan Crosby SEO! Are you looking to improve your website's search engine rankings and attract more organic traffic? In this blog post, we will provide you with 8 expert copywriting tips to create blog posts that not only engage your audience but also get higher rankings on Google. Let's dive in!

1. Know Your Target Audience

Before you start writing your blog post, it's crucial to understand who your target audience is. Research their demographics, interests, pain points, and needs. By knowing your audience, you can tailor your content specifically to them, ensuring it resonates and provides valuable insights.

2. Conduct Keyword Research

Keywords play a significant role in helping search engines understand what your blog post is about. Use keyword research tools to identify relevant keywords with substantial search volume and low competition. Incorporate these keywords naturally throughout your content, including the title, headings, and body paragraphs.

3. Write Compelling Headlines

The headline is the first thing readers see, making it one of the most critical elements of your blog post. Craft attention-grabbing, keyword-rich headlines that captivate your audience and entice them to click and read further. Remember, search engines also consider the relevance and engagement of your headline.

4. Create Engaging and Informative Content

When writing your blog post, focus on providing high-quality, informative, and engaging content. Address your audience's pain points, answer their questions, and provide actionable tips and advice. The more valuable and comprehensive your content is, the more likely it is to attract backlinks and social shares, enhancing your search rankings.

5. Optimize Meta Tags and Descriptions

Meta tags, such as the title and meta description, provide search engines and users with information about your blog post. Craft a compelling meta title that includes your target keyword and accurately describes your content. Similarly, write an engaging meta description that entices users to click through and read your blog post.

6. Use Subheadings and Proper Formatting

Break your content into logical sections and use keyword-rich subheadings to guide your readers. Proper formatting, such as using HTML headings (H1, H2, H3), paragraphs, and lists, makes your content easier to read and understand. It also helps search engines identify the structure and hierarchy of your content.

7. Incorporate Internal and External Links

Internal and external links within your blog post can significantly impact your search rankings. Include relevant internal links to other pages on your website to improve navigability and provide additional value to your readers. Additionally, incorporate high-quality external links to reputable sources, supporting your points and establishing trust and authority.

8. Optimize for Readability and Shareability

Ensure your blog post is easy to read and share. Use clear and concise sentences, avoid complex jargon, and break down complex ideas into digestible chunks. Incorporate visually appealing elements like images, infographics, and videos to enhance engagement and shareability on social media platforms.

Congratulations! You now have 8 essential copywriting tips to create blog posts that not only engage your audience but also rank higher on Google. Implement these strategies consistently, track your results, and adapt your approach as needed. Remember, Evan Crosby SEO is here to support you with exceptional SEO services for your business and consumer services website. Start optimizing your blog posts today and watch your organic traffic soar!