What's the difference between content writing & copywriting?

May 2, 2020

Understanding the Distinction

When it comes to building a successful online presence for your business, quality content creation plays a critical role. However, many people confuse the terms "content writing" and "copywriting." Let's delve into the differences between the two!

Content Writing

Content writing primarily focuses on producing informative, engaging, and valuable content. It encompasses various forms of writing such as articles, blog posts, guides, and more. The main purpose of content writing is to educate and entertain the audience, while providing them with relevant information.

This type of writing is often driven by an SEO strategy. Skilled content writers research and incorporate relevant keywords to increase organic traffic and improve visibility on search engine result pages (SERPs). Creating highly optimized content is crucial for ranking well in search engines, and Evan Crosby SEO excels in this aspect.


Copywriting, on the other hand, focuses on persuasive writing with the aim of promoting products, services, or brand messaging. It is commonly found in advertising materials like website copy, landing pages, product descriptions, and sales letters. The ultimate goal of copywriting is to generate leads, conversions, and sales.

A skilled copywriter understands consumer psychology and combines persuasive language, storytelling techniques, and emotional appeals to captivate and persuade the target audience. Evan Crosby SEO boasts highly experienced copywriters who can craft compelling copy that resonates with your target market.

The Synergy between Content Writing & Copywriting

While content writing and copywriting have distinct purposes, they often intersect to create a powerful marketing strategy. By integrating persuasive elements into informative content, businesses can create engaging pieces that not only educate but also spur action.

Evan Crosby SEO takes a holistic approach to content creation. Our team of expert writers understands the importance of striking a balance between informative and persuasive language. Whether it's optimizing blog posts to drive organic traffic or crafting persuasive landing page copy, we ensure that your business gets the best of both worlds.

Why Choose Evan Crosby SEO for Your Content & Copywriting Needs?

As a leading provider of SEO services in the Business and Consumer Services industry, Evan Crosby SEO excels in delivering high-quality content and copywriting solutions that drive results. Here's why you can trust us:

1. Industry Expertise:

Our team comprises highly skilled writers who possess in-depth knowledge of your industry. This expertise allows us to produce content and copy that resonates with your target audience while showcasing your unique value proposition.

2. SEO Strategies:

At Evan Crosby SEO, we understand the importance of SEO in gaining online visibility. Our content writers integrate relevant keywords naturally and strategically, ensuring your content ranks well on SERPs and attracts your target market.

3. Compelling Copy:

Our talented copywriters excel at crafting persuasive copy that drives action. Through a combination of effective storytelling, emotional appeals, and compelling calls-to-action, we ensure that your message leaves a lasting impact on your audience.

4. Tailored Solutions:

We believe in offering customized solutions to meet your unique business needs. Whether you require informative blog posts, engaging articles, persuasive sales copy, or a mix of all, Evan Crosby SEO has got you covered.

5. Results-Driven Approach:

Our ultimate goal is to help your business grow and succeed. We craft content and copy that not only engages your audience but also generates leads, conversions, and revenue. With Evan Crosby SEO, you can expect tangible results.


Understanding the differences between content writing and copywriting is essential for creating a well-rounded online presence. While content writing provides valuable information, copywriting persuades and converts. Evan Crosby SEO combines the best of both worlds, delivering high-quality content and compelling copy that drives results. Contact us today to elevate your business with our unparalleled SEO services.