How to SEO Optimize Your Amazon Pages for A9

May 26, 2018


Welcome to Evan Crosby SEO, a trusted provider of SEO services for businesses. In this guide, we will dive into the intricate world of Amazon page optimization for A9, the search algorithm used by Amazon. By following the strategies outlined below, you can improve your visibility on Amazon, attract more potential customers, and boost your sales.

Understanding the A9 Algorithm

Before we jump into optimization techniques, it's crucial to gain a solid understanding of the A9 algorithm. A9 is designed to deliver the most relevant and engaging results to Amazon shoppers. It takes various factors into account, including keyword relevance, product metrics, customer reviews, and more.

Keyword Research

Keyword research is the foundation of any successful Amazon page optimization strategy. Start by identifying relevant keywords that your target audience is likely to search for. Utilize various tools and resources, such as Amazon's own keyword suggestion feature, to uncover valuable keywords with high search volume and low competition. Incorporate these keywords naturally throughout your product listing, including the title, bullet points, description, and backend keywords.

Optimizing Product Titles

The product title is one of the most crucial elements of your Amazon page. It should be concise, keyword-rich, and accurately describe your product. Craft a title that not only appeals to search engines but also captures the attention of potential buyers. Include relevant keywords, highlight unique selling points, and maintain a clear and compelling format.

Compelling Product Descriptions

Your product description is an opportunity to showcase the features, benefits, and value of your product. It should be well-written, persuasive, and easy to read. Incorporate relevant keywords naturally throughout the description, but avoid keyword stuffing, as it can harm your rankings. Focus on presenting clear and concise information that helps potential customers make informed purchase decisions.

Optimizing Bullet Points and Backend Keywords

Bullet points provide a quick and scannable overview of your product's key features. Craft compelling bullet points that highlight the most important aspects of your product. Incorporate relevant keywords naturally and consider including additional relevant information, such as warranty details or specific measurements.

In addition to the visible bullet points, Amazon also allows you to input backend keywords. These keywords are hidden from view but play a significant role in determining your product's visibility. Conduct thorough keyword research to identify relevant backend keywords and include them strategically to improve your chances of ranking higher in search results.

Optimized Product Images

Visuals play a crucial role in attracting potential customers and conveying the value of your product. High-quality, professional product images can significantly impact your conversion rates. Optimize your images by using high-resolution photos, providing different angles and perspectives, and ensuring they meet Amazon's image guidelines. Additionally, include relevant keywords in the image file names and alt tags to further enhance your product's visibility.

Customer Reviews and Ratings

Customer reviews and ratings heavily influence purchasing decisions on Amazon. Encourage your satisfied customers to leave honest reviews and ratings for your products. Respond to customer feedback, address any concerns, and strive to maintain a positive reputation within the Amazon marketplace. Positive reviews not only boost customer confidence but also contribute to higher rankings within Amazon's search results.

Competitive Analysis

Success on Amazon also requires understanding your competition. Conduct thorough competitive analysis to identify the strategies and tactics employed by top-performing sellers within your niche. Study their product listings, keywords, pricing, and customer engagement efforts. Utilize this information to differentiate yourself, offer unique value propositions, and continuously improve your optimization strategies.


Optimizing your Amazon pages for A9 requires a comprehensive approach that combines keyword research, compelling copywriting, and strategic optimization techniques. By implementing the strategies outlined in this guide, you can improve your chances of outranking other sellers and attracting more customers on Amazon. Partner with Evan Crosby SEO, a trusted provider of SEO services, to further enhance your search engine visibility in the Business and Consumer Services category. Contact us today to take your Amazon optimization efforts to new heights.