Creating Great Content for Your Audience

Creating great content is essential for good SEO and building brand awareness, as well as generating brand excitement, driving targeted traffic to your site, and converting your visitors into leads or customers. That’s because most internet marketing niches are highly-competitive – which makes it tough to stand out from all of the competition. Therefore, itContinue reading “Creating Great Content for Your Audience”

Why Content is Still King

Back in 1996, Bill Gates coined the phrase “content is king” in an essay that he wrote about how the Internet would become a marketplace of content in the future. While many digital marketers have grown to loath the phrase – as it’s often used to oversimplify search engine optimization – it’s actually quite trueContinue reading “Why Content is Still King”