What is Plagiarism?

Plagiarism occurs when you publish material from another content creator/owner without permission and pass it off as your own material. However, it’s more than just copying and pasting someone else’s articles. For example, rewriting articles without permission is still technically copyright theft – even if you turn them into “unique content.” That’s because you areContinue reading “What is Plagiarism?”

10 SEO Mistakes That Will Kill Your Traffic

The purpose of a search engine is to send its users to websites with the most relevant content based on the intent of the user’s search queries. The goal of search engine optimization is to optimize a site to rank higher in organic search results to attract its target audience. Good SEO is achieved byContinue reading “10 SEO Mistakes That Will Kill Your Traffic”

Creating Great Content for Your Audience

Creating great content is essential for good SEO and building brand awareness, as well as generating brand excitement, driving targeted traffic to your site, and converting your visitors into leads or customers. That’s because most internet marketing niches are highly-competitive – which makes it tough to stand out from all of the competition. Therefore, itContinue reading “Creating Great Content for Your Audience”

Why Content is Still King

Back in 1996, Bill Gates coined the phrase “content is king” in an essay that he wrote about how the Internet would become a marketplace of content in the future. While many digital marketers have grown to loath the phrase – as it’s often used to oversimplify search engine optimization – it’s actually quite trueContinue reading “Why Content is Still King”