Rewriting articles into unique content can save you time and money when it comes to creating SEO-friendly content for your blog or website – as long as you have permission to re-purpose and re-publish the material. Otherwise, that’s copyright theft. (Your site can suffer severe SEO penalties, as well as get permanently banned by Google for plagiarism). Assuming that you have the usage rights that grant you permission to reuse the material, you can use an article spinner (that’ll be another blog post) to make the content unique – or rewrite the article yourself. Rewriting it yourself isn’t as hard as you might think. In fact, the purpose of this blog post is to demonstrate how easy it’s to rewrite an article into SEO-friendly, unique content for your audience.
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1. Read the Article Enough Times to Understand Its Subject Matter
You can’t successfully spin an article into unique content without fully understanding its topic. Otherwise, the content will lose its value to your target audience – and you will just be wasting your time and effort. Therefore, you should read the material enough times until you understand its main point. You should be able to explain its subject matter to someone else in your own words.
2. Know Your Audience
In addition to knowing the article’s subject matter, you must also know your target audience. That means you will need to conduct a bit of market research to learn about them – if you haven’t done so already. You will also need to do some keyword research to find relevant keywords to use in your content. (Figure out the keywords and phrases that your target audience is using in their search engine queries).
3. Rewrite the Article’s Title and Headings
When it comes to manual article spinning, it’s best to start with the easy stuff. First, rewrite the article’s title to make it unique. Try to think of a catchy headline that would get your audience’s attention and make them want to read the content. Also, make your title SEO-friendly by including relevant keywords that your target audience is using in their search engine queries. A good copywriter tip is to create a few different titles and then pick the best one for your new article.
One way to make your content more user-friendly (and SEO-friendly) is to use headings above each point in the article to introduce the different segments to readers. For example, let’s say that your article is about “5 Things to Know About SEO.” Then, you would want five headings. If the material already has paragraph headings, you will need to rewrite them to make them unique. However, if it doesn’t, you will need to add headings to each section. Just like your title, you want to create headings that are catchy to your audience – and SEO-friendly to search engines. Therefore, you should include some relevant keywords in each heading.
4. Rewrite the Content With Your Audience in Mind
When it comes to rewriting an article, your main focus should be on creating great content for your audience, not search engines. Yes, your content must be SEO-friendly to get indexed by search engines, as well as rank high in organic search results. However, a big component of SEO is creating a good user experience for your visitors. That means you should write for people, specifically, your target audience.
Think about your brand. What makes you unique from others in your niche? How can your products or services create value (solve problems) for prospective customers? Then, think about how you can rewrite the article in a way that showcases your brand’s unique value that it offers to those in your target audience. In other words, make the content unique by making it about your brand while focusing on your audience’s needs.
5. Change Up the Content
In addition to creating great content for your audience, you do need to make the material unique so it will be SEO-friendly to search engines. Another tip when rewriting an article into unique content is to change up the order of its material by rearranging the paragraphs. For example, see if you can make the first point last and vice-versa. Then, rewrite the intro and conclusion to match the new order of the content.
6. Restructure Paragraphs and Sentences
You can also make the content unique (for your audience and search engines) by restructuring the paragraphs and sentences. Try wording the article’s main points in a different way without losing their original meaning.
7. Add Your Own Keywords
As mentioned, you should conduct keyword research before you rewrite an article. Adding your own keywords to the content will also help make it more unique and SEO-friendly. Better yet, replace less relevant keywords in the article with keywords that are more relevant to your brand and target audience.
8. Focus on Creating Valuable Content for Your Audience
Lastly, many webmasters and internet marketers mistakenly think that rewriting an article entails making the content 100% unique to make it SEO-friendly. As mentioned, your primary focus should be on pleasing your visitors, not search engines. By creating great content for your audience, you will in-turn make your site more SEO-friendly to search engines. Therefore, your goal should be to create high-quality, engaging content that your audience finds relevant and useful.