Creating Great Content for Your Audience

Creating great content is essential for good SEO and building brand awareness, as well as generating brand excitement, driving targeted traffic to your site, and converting your visitors into leads or customers. That’s because most internet marketing niches are highly-competitive – which makes it tough to stand out from all of the competition. Therefore, it takes a lot of high-quality content to rank well in search engine results and get your content discovered by your target audience.

By creating SEO-friendly, unique content that your audience finds relevant and useful, you help your blog or website gain more exposure by earning a higher search engine ranking (hopefully on the first page of search results). Then, you stand a better chance of reaching your entire target audience and maximizing your online sales.

Here are some important tips for creating great content for your audience that’s relevant and useful, as well as SEO-friendly for search engines.

Create Content for Your Audience, Not Search Engines

Focus more on pleasing your audience than pleasing Google.

Happy brands have happy customers. It all starts by creating great content that makes your audience happy. Unfortunately, many webmasters and internet marketers get so wrapped up in making their site SEO-friendly, they write for search engines instead of people. In fact, some website owners completely ignore their target audience because they are too focused on pleasing Google. The result is almost always content that’s not very engaging (interesting to read). Their content often gets ignored by online users – which ends up hurting their site’s SEO.

Since your audience is people and not machines (artificial intelligence isn’t that advanced yet), you should write for people, not search engines. Actually, you should write with your audience in mind – which means that you should know your target market well – while making your content SEO-friendly for search engines.

Create Unique Content

If you want your blog or website to rank well on Google – and pretty much any search engine – then you need to create original content for your visitors. Doing so will not only improve your organic SEO, but it will help you engage your audience and increase your online sales as well. Unfortunately, some unscrupulous webmasters and internet marketers try to get away with stealing and publishing someone else’s content on their site (also known as plagiarism). Bloggers and website owners who published plagiarized content will not only face SEO penalties, but they can have their site permanently banned by Google. If that’s not bad enough, you can actually be sued by the original content owner. Therefore, you must never publish plagiarized content!

In addition to creating original content for your audience, it must also be relevant and useful to your visitors – and SEO-friendly to search engines. Publishing poor quality content can earn your site SEO penalties from Google. Not to mention, your audience won’t find your material very useful – so you will likely lose them to your competitors.

Here are some of the biggest mistakes that webmasters and internet marketers make when it comes to their content creation thought process:

  • What’s the easiest and cheapest way to create content?
  • Can I just scrape content from other blogs and websites and “rewrite” it in my own words?
  • Can I use an article spinner to make someone else’s article unique enough to get indexed by Google?
  • Can I just outsource all of my content marketing to the cheapest (slave-labor) content mills and writing services?
  • Can I just find articles on the Internet and get permission from their owners to republish on my site?

Here are three important things to keep in mind when answering those questions:

  • You get what you pay for in life.
  • You can’t fool your audience with poor quality material.
  • You can’t fool search engines with low quality content.

In other words, the answer to all of those questions above is NO! Cheap, low quality (worthless) content never adds value to a brand. The reason that most users browse Internet is to find information on a given topic. If your blog or website doesn’t provide visitors with relevant and useful material, then they have no reason to visit your site. So they won’t! Little-to-no audience also means little-to-no online sales. Furthermore, your site will never rank very high in organic search engine results. Therefore, all of your time, effort, and money will be wasted.

Most webmasters and internet marketer don’t have the money to hire a professional SEO copywriter for all of their content marketing needs. Furthermore, many don’t have the time or talent to create high-quality, unique content for their audience. Therefore, you can buy professionally-written unique articles that are SEO-friendly and ready to publish. For a more affordable option, you can purchase my high-quality rebrandable articles that you can easily rebrand to make the material unique and SEO-friendly. My articles contain evergreen content about topics from the most popular internet marketing niches.

Focus on Good Headlines

A good title will catch your audience’s attention and make them want to read your content. You should consider these important stats from Copyblogger when creating titles:

  • 80% of your visitors will read your headlines.
  • However, only 20% of those visitors will read the rest of your content.

That’s why your title is just as important as the material in your article or post. In addition to a catchy headline, it should include keywords or phrases that your target audience uses when searching for information (on the related topic) online. Therefore, you will want to do some keyword research when creating a headline. Google’s Keyword Planner is a really good (free) resource for online research. Ideally, you should create a few different titles to determine which headline is best for your post or article. Ask yourself which one would (most likely) make a visitor want to read the rest of the content.

Create Actionable Content

Creating great content for your audience is about more than just providing them with useful information on a given topic. You should make your content actionable by encouraging your audience to take some type of action. Basically, explain to your readers how they can apply the information that they have learned. However, that doesn’t mean you should explicitly tell your readers exactly what they should do. Instead, you might merely offer examples of different ways their knew-found knowledge on a topic could be put to use to offer further benefits.

How you create actionable content depends largely on your niche and target audience. Although, one good example is to write an article or post detailing the benefits of a certain topic. For example, “5 Reasons to Do X,Y, and Z” or “10 Benefits of Using X.” Then, you would list your most compelling reasons on why taking action will benefit the reader.

Provide Your Audience With Answers

Share your knowledge and expertise with readers.

When someone uses a search engine, they are looking for an answer to their question (search query). The same is true when someone reads an online article or blog post. Therefore, if you want your content to be valuable (relevant and useful) to your visitors, then you should help your audience solve a problem related to your niche. Think about how your brand’s products or services might be able to provide a solution to their needs.

However, most users don’t just want answers, they want answers in a hurry! That means you should make your content easy to scan (read fast) – so that your visitors can quickly find the most important pieces of information that they need to answer their question(s). It helps if you use lists or highlight the main points in your content. Many writers/bloggers include a summary at the beginning of their article or post.

Be an Authority in Your Niche

A big part of building brand awareness is becoming an authority in your niche. In other words, someone who your audience trusts and considers a credible source of information. It actually goes hand-in-hand with providing your readers with answers to their questions related to your niche.

For example, let’s say that you publish incorrect information about a topic. What kind of damage will that do to your brand? Will your audience view you as a trusted source of information? You will likely damage your brand’s credibility which will inadvertently help your competitors. Publishing accurate information helps build trust with your readers.

Back to the point of becoming an authority in your niche. You should have considerable knowledge and/or experience on the topics that you write about. (Most of your audience will be able to tell if you are ‘faking it’). Being viewed as someone who has a high level of expertise on a given topic means that your solutions to potential problems will be taken more seriously by readers.

Before you promote someone else’s content – or their products or services – consider these important questions:

  • Is this blog or website a trusted and authoritative source?
  • Does the content that you are linking to back up/substantiate what you are writing about?

Create Engaging Content

An engaged audience is more likely to carefully read all of your content. Furthermore, you have a better chance of converting visitors into leads or customers. Therefore, you need to create engaging and thought-provoking content. Here are some tips on how to boost audience engagement:

  • Leave your readers with questions that make them reflect on the main points from your article or post. Make them think about how they can apply the knowledge that you have shared with them.
  • Lead with a strong introduction that provides a lot of important information on the topic that you are writing about.
  • Include interesting stories or anecdotes in your article or post. Readers love stories with real-world examples.
  • Your content becomes more engaging when it helps readers learn something new about a topic.

One final tip: If your article or post garners a lot comments from readers, search engines will take notice!

Add Relevant Images and Videos

You have likely heard of the old expression, “A picture’s worth a thousand words.” Well, you can often enhance the quality (and popularity) of your content by including relevant images and videos. That’s because many people learn better by seeing visual aids and/or watching video tutorials. It doesn’t matter what you are writing about: Add interesting pictures! Unless you are writing a novel, nobody wants to see lines of text without any images.

If your niche is in a product/service category that much of your audience isn’t familiar with, then adding relevant images and creating good video tutorials can help educate your audience. That way they’ll understand how your products or services work – and how your brand can benefit them. Plus, high-quality images and videos will make your contnet more SEO-friendly.

Eliminate Fluff Content

Even though bloggers should aim for 2,500-word posts to get the maximum SEO benefits, you want to avoid too much ‘fluff’ in your content. That’s because you will hurt the quality of your content, as well as your site’s SEO. Instead, write short and pointed material that’s to the point. Avoid repeating text just to bump up your word-count. Eliminating fluff is definitely challenging – and it takes work for most writers. However, doing so will significantly improve the quality of your material. Remember, a longer blog post doesn’t make it a better blog post. Therefore, you should focus more on the quality of your content than the quantity of your content.

Update Your Content to Keep It Fresh and Relevant

Finally, creating great content for your audience is largely about providing them with material that’s fresh and relevant. Unless you publish evergreen content, the information about most topics changes often. That means you will need to update your articles and posts on a regular basis to ensure that your material doesn’t become outdated – losing your audience’s interest and its SEO value.

There is actually a strong positive correlation between sites that frequently publish new content and visitor counts. Therefore, keeping your content fresh and relevant will likely lead to more visitors and a higher conversion rate. Plus, you will keep search engines coming back to your site often which will improve its SEO.

In short, content is still king when it comes to good SEO, audience engagement, and conversions. Creating great content for your audience takes a significant investment on your part. Building brand awareness takes time. Getting your content discovered and indexed by search engines can take time. Ranking high in organic search results takes time. Driving targeted traffic to your site – and then converting your visitors into leads or customers takes time. Therefore, you can’t take any shortcuts with cheap, low quality content – because you won’t be able to fool your audience or search engines.

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