These Writing Tips from Famous Authors Will Improve Your Website Copy

Apr 19, 2021

Welcome to Evan Crosby SEO, your trusted partner for high-end SEO services in the field of Business and Consumer Services. Our primary goal is to help businesses outrank their competitors and achieve better visibility in search engine results. Today, we are sharing valuable writing tips inspired by famous authors that will undoubtedly improve your website copy and enhance your chances of ranking on Google.

1. Crafting Compelling Headlines

We all know how crucial headlines are, and in the world of website copy, they play an even more significant role. Take a page out of Ernest Hemingway's book – aim for concise, powerful, and attention-grabbing headlines that evoke curiosity and compel visitors to keep reading.

2. Mastering the Art of Storytelling

Engaging website copy relies on the art of storytelling, just like the narratives we find in classic novels. Think of J.K. Rowling and her ability to captivate readers with the Harry Potter series. Introduce a narrative element to your website copy, weaving a compelling story that draws visitors in and keeps them hooked.

3. Utilizing Keywords Strategically

Search engine optimization is a crucial aspect of improving your website's ranking. Take a lesson from renowned modern writer Neil Gaiman – research relevant keywords and use them strategically throughout your copy. Ensure they flow naturally and enhance the readability of your content, rather than sounding forced.

4. Crafting Engaging Call-to-Actions

Powerful calls-to-action can make a significant difference in the performance of your website. Learn from the marketing genius of Seth Godin and create compelling CTAs that urge visitors to take action. Use action verbs, offer value, and make it clear what visitors will gain from clicking or engaging with your call-to-action.

5. Maintaining a Conversational Tone

Imbue your website copy with a conversational tone to establish a connection with your audience. Consider the works of Maya Angelou, who effortlessly captured readers' hearts with her warm and relatable writing style. Write as if you're speaking directly to your visitors, avoiding overly formal language that may alienate or bore them.

6. Showcasing Social Proof

Inspired by the marketing strategies of Malcolm Gladwell, include social proof in your website copy to build trust and credibility. Highlight testimonials, positive reviews, case studies, or any other form of evidence that demonstrates the value you provide. This will help potential customers make informed decisions and boost your reputation.

7. Utilizing Descriptive Language

By incorporating descriptive language into your website copy, you can invite visitors to imagine themselves benefiting from your products or services. Emulate the descriptive prowess of F. Scott Fitzgerald and paint vivid pictures with your words. Engage all the senses to create an immersive experience that resonates with your audience.

8. Providing Comprehensive Information

Google appreciates comprehensive and detailed content, so take inspiration from the works of Charles Dickens and provide in-depth information on your website. Craft detailed paragraphs that leave no stone unturned, answering potential customer questions and providing valuable insights in your industry or niche.

9. Optimizing for Readability

Avoid large chunks of text as it can deter readers. Break up your content into shorter paragraphs, utilize bullet points, and incorporate headings like we're doing here. Draw inspiration from William Shakespeare's ability to create clarity amidst complexity. This improves readability, allowing visitors to skim through your content and find the information they seek.

10. Evoking Emotions

Great authors know how to evoke emotions, and you can do the same with your website copy. Learn from the works of Jane Austen and tap into your visitors' emotions. Whether it's excitement, curiosity, or a sense of urgency, use words that stir emotions and motivate visitors to engage with your content and offerings.


Writing compelling website copy doesn't have to be a daunting task. By incorporating these writing tips from famous authors, you can create engaging, memorable, and high-ranking content that resonates with your audience. Remember, the power of words knows no bounds, and with Evan Crosby SEO by your side, you're equipped with the expertise to excel in your online endeavors. Contact us now to take your website copy to new heights!