How to Audit Your Website for SEO & Copywriting

Nov 2, 2019


Welcome to Evan Crosby SEO, the leading provider of Business and Consumer Services - SEO Services. In this comprehensive guide, we will walk you through the process of auditing your website for SEO and copywriting. By following these steps, you can improve your online presence, outrank your competitors, and drive more organic traffic to your website.

The Importance of Website Audits

Website audits are essential to identify areas where your website is lacking in terms of SEO and copywriting. By conducting a thorough audit, you can gain valuable insights into your website's performance, identify potential issues, and develop a strategy for improvement.

Keyword Research

The first step in auditing your website is to perform keyword research. Keyword research helps you identify the search terms your target audience is using to find businesses like yours. By incorporating these keywords into your content, meta tags, headings, and other elements, you can increase your chances of ranking higher in search engine results pages (SERPs).

On-Page SEO

On-page SEO plays a crucial role in determining your website's visibility in search engine rankings. It involves optimizing various elements on your web pages, such as titles, headings, meta tags, URL structure, and content. By ensuring that these elements are optimized for relevant keywords and provide a valuable user experience, you can improve your website's chances of ranking higher.

Title Tags

The title tag is one of the most important on-page SEO factors. It should accurately describe the content of the page and include relevant keywords. Make sure to keep it concise and compelling, as it is often the first thing users see in search engine results.

Meta Descriptions

Meta descriptions provide a brief summary of a web page's content. Although they do not directly influence search rankings, well-written meta descriptions can attract users to click on your page in search results. Include relevant keywords and create compelling descriptions to entice users to visit your website.

Heading Tags

Heading tags (H1 to H6) are used to structure the content hierarchy on your web pages. Optimize your headings by incorporating relevant keywords and organizing your content in a logical manner. H1 tags should be used for main headings, followed by H2, H3, and so on.

Content Optimization

High-quality, informative, and engaging content is essential for both users and search engines. Ensure that your content is well-structured, easy to read, and provides value to your audience. Use keyword variations naturally throughout your content and include relevant internal and external links to enhance your website's authority.

URL Structure

A clean and descriptive URL structure is important for both search engines and users. Include relevant keywords in your URL and use hyphens to separate words. Avoid using generic URLs like "" and opt for descriptive URLs such as "".


Copywriting goes hand in hand with SEO. Well-written copy can not only attract and engage users but can also boost your website's search engine visibility. Focus on creating compelling headlines, persuasive product descriptions, and informative blog posts that resonate with your target audience.

Headlines and Subheadings

Captivating headlines and subheadings are crucial for grabbing the attention of users and search engines. Use keyword-rich titles and make sure they accurately reflect the content that follows. Subheadings help break down your content into digestible sections, making it easier for users to navigate.

Engaging Product Descriptions

When describing your products or services, focus on their unique selling points, benefits, and features. Use persuasive language to convince potential customers why they should choose your business over your competitors. Incorporate relevant keywords naturally and avoid keyword stuffing, as it can harm your website's search engine rankings.

Informative Blog Posts

Blog posts are a great way to establish your expertise and attract organic traffic. Research and create well-researched, comprehensive blog articles that provide value to your readers. Incorporate relevant keywords and include internal and external links to support your content and enhance its credibility.

Website Performance

In addition to SEO and copywriting, it's crucial to ensure that your website's performance is optimal. A slow-loading website or broken links can hamper user experience and negatively impact your search engine rankings. Conduct regular performance audits, optimize your website's speed, and fix any broken or outdated links.


Auditing your website for SEO and copywriting is an ongoing process that requires continuous monitoring and improvement. By incorporating the guidelines mentioned in this guide, you can enhance your website's online visibility, outrank your competitors, and attract more organic traffic to your business. Remember, Evan Crosby SEO is here to help you navigate through the intricacies of website auditing and improve your overall digital presence. Contact us today to get started on your SEO journey!